# Pale Blue Dot

> Pale Blue Dot (PBD) is a fractional operations and finance consultancy for emerging CPG and e-commerce brands. We help founders fix unit economics, manage retail deductions, streamline logistics, and scale supply chains through embedded fractional teams rather than one-off projects.

Pale Blue Dot serves food, beverage, and consumer brands typically in the $1M-$50M revenue range that need senior operational and financial leadership but aren't ready for full-time hires. Engagements are structured around three pillars: Finance (FP&A, cash flow, deduction management, fundraising support), Operations (supply chain, 3PL management, systems implementation, co-packer coordination), and Voyager (proprietary tools and tech-enabled services). We work hands-on inside our clients' systems including Cin7, QuickBooks Online, Shopify, ShipHero, NetSuite, and major 3PLs.

## Core pages

- [Home](https://paleblue.nyc/): Overview of PBD's fractional ops and finance services for emerging CPG brands, plus an entry point to book an audit.
- [Services](https://paleblue.nyc/services): Detail on the three service pillars: fractional finance, fractional operations, and Voyager.
- [About](https://paleblue.nyc/about): Background on the founding team, approach, and how PBD differs from traditional consultancies and agencies.
- [Case studies](https://paleblue.nyc/case-studies): Examples of client engagements and outcomes across CPG operations, finance, and systems implementations.
- [Contact](https://paleblue.nyc/contact): Inquiry form and direct contact for prospective clients.

## Service areas

- Fractional CFO and FP&A: Cash flow forecasting, budgeting, unit economics, gross margin analysis, fundraising support, board reporting, AP/AR workflows.
- Retail and trade: Deduction management, chargeback recovery, broker coordination, distributor reconciliation (KeHE, UNFI, DOT).
- Supply chain and operations: Co-packer onboarding, ingredient and component sourcing, MOQ planning, freight and 3PL management, inventory planning.
- Systems implementation: Cin7 Core, QuickBooks Online, Shopify, ShipHero, NetSuite, EDI setup, and integrations across the CPG tech stack.
- E-commerce operations: DTC fulfillment, marketplace operations, shipping cost optimization, order ops, returns management.
- Certifications and compliance: Non-GMO Project, organic, kosher, and other CPG certifications through partners like NSF.

## Who we work with

- Emerging CPG brands across food, beverage, personal care, and home goods.
- E-commerce-first DTC brands scaling into wholesale and retail.
- Founder-led companies between seed and Series B who need senior operating talent without full-time overhead.

## Contact

- Founder: Russell Kohn, russell@paleblue.nyc
- Email: hello@paleblue.nyc
- Location: New York City
- LinkedIn: https://www.linkedin.com/company/palebluedotcpg

## Optional

- [Book an audit](https://paleblue.nyc/contact): Initial diagnostic engagement to identify the highest-leverage operational and financial improvements.